Our VisionWe, Seth industrial corporation a pioneer company in the rickshaw kit market established in 1964 having 80% market share today and leader in this segment, has constantly come up with new trends in bicycle line with evolving consumer needs in mobility solution viz personal, public and various industries. An edge over other players and leaders in this segment is being maintained since then.
Known best for its flagship brand "Neelam" SIC has created and perfected every new cycle category for every age and class of society in the country. In keeping with its visionary status, SIC proudly registered " Neelam" as the NEELAM trademark in the year 1967 as manufacturers. The trademark "Neelam" is priceless and a key element for success, reliability, quality, and adherence to business ethics in the full sense of the term.
With the trademark, separate SIC not on separate identity but also enhanced the shine and glory of its emblem by developing various successful models of bicycles and rickshaw kits. We are a 9001:2008 certified company by Intertek, UK.
SIC today is untouchable among the industry, which is really a wonder entity when seen from the level of achievements over the level of investment. SIC has maintained its growth trajectory both in turnover and profit by rolling out 12 lac bicycles and rickshaw kits per annum.
Just not that's it! We are also anchored as the only in-house manufacturer of eight major bicycle parts on the count with the fervour and optimism for keeping at bay any Chinese part to make the bicycle functional. We have valid BIS certifications for bicycle frame-fork-mudguard and chain.
The energy of SIC can be felt nationwide, thanks to the network of 500 primary dealers and 10000 secondary dealers. SIC not only achieved a level of success across the length and breadth of a country but also tested international water through export both direct and indirect spread over almost all continents.
We have a synergy of latest technology, well-equipped machinery also have adopted innovation as the central driver for implementing its strategy and achieving growth by an R & D function.
A total quality management approach has ensured a satisfied community of customers with " Neelam" as the preferred brand in all the markets The success is because of our dealer fraternity, business partners and vendors for their continued co-operation and support.
The employees and workforce of the company are a great source of strength The journey thus far as possible with their dedicated service in building a stronger "Neelam" brand.
SIC foundation rest upon four pillars of transparency - full disclosure - independent monitoring and fairness to all.